Author: PC

Did Last Year’s 2019 Social Marketing Predictions Come True?

Towards the end of every year, gurus around the world make their predictions about the coming year (about everything)…and we’re getting ready for a whole new slew of them!  I’ve always wondered, however, how accurate their predictions are (without taking the time myself to find out ;-P). Well, thanks to Rob Manning at Offerpop, we …


Email Marketing: A 4300% Return On Investment

No, you’re not imagining things…yes, you read that correctly.  According to the Direct Marketing Association Statistical Fact Book, email marketing has a HUGE return on investment (a whopping 4300%) and is considered the most effective of digital marketing tactics according to Ascend 2 and Research Partners. So the burning question is, is email marketing part …


Can CEOs Use Social Media to Improve Business Performance?

Consumer purchase behaviors are based on personal, social and cultural factors. Personal and cultural factors may be difficult to influence through technology, but social factors are becoming much more pliable due to rapid innovation in technology that has enabled social media to be one of the best ways to promote a company. A consumer that …


Video Conferencing Technologies and Operations

Have you ever done an analysis of how much it cost to reign in that one customer that was going to boost sales, increase profits and get your business to that whole other level only to find that the ROI (Return on Investment) of acquiring this plum client really wasn’t worth the effort? For whatever …


Telecommuting Technology and Operations: The Basics

Telecommuting is a controversial topic.  It is controversial because many business leaders worry that their employees are being less productive by working from home. That’s the paradox – it has been shown that telecommuting actually helps to boost employee morale.  This, in turn, often results in better performance and improved productivity. There are other reasons …


The Samsung Note versus other Business Smartphones

Selecting a Smartphone that meets your business operations’ needs can be a daunting task.  Once upon a time, and it wasn’t even that long ago, those of us that needed a good reliable device for messaging and phoning relied heavily on the Blackberry.  There was no choice.  The Blackberry was the de facto device for …


Office Space: Physical or Virtual?

Starting a new business can be overwhelming because of all the decisions that must be made.  One decision that can make a big difference in the initial success of a new business is whether or not a physical office is required in order to operate the new business. As technology grows and evolves, it is …


Uber: an app-based car service for Business Travelers

Uber was named The Tech Company of the Year in 2013 by USA Today .  Uber is an app-based car service that has transformed the transportation industry with its simplicity and ease of use.  For business travelers, Uber has made one component of traveling just a little bit easier. There are many benefits for the …


What to Look For When Selecting a CRM

Selecting and purchasing  the right CRM (Customer Relationship Management) tool can be a daunting task.  There are many companies that market CRM tools and the choices can be overwhelming.  That is why it’s best to stick to the basic concept, which is: how do I find a CRM tool that everybody in the company will …